Okay, so get this: Coca-Cola just dropped this mind-blowing ad campaign that has got me twerking like crazy!
Let me tell you.
Before we start!
If you like this topic and you want to support me:
- Comment on the article; that will really help my articles to reach more people 🙌
- Or Connect with me on Linkedin 🙏
- You can always subscribe to TechTonic Shifts to get your daily dose of tech 📰
- or checkout my new book: the Machine Learning Book of Knowledge 📖
- And if you have a crazy project idea and want to brainstorm? Book 30 minutes. 💡 https://calendly.com/marco_van_hurne/happy-hour-hacks
The ad starts with this poor art student who is totally hitting a creative wall. We have all been there, right? But then, out of nowhere, one of the paintings comes to life and hands the guy a Coke. He takes a chug, and wham! His mojo is back in action, and he whips up a piece that even impresses his teacher.
That’s the power of Coca-Cola !
The whole thing is a beautiful visual feast! It shows works by legendary artists like Andy Warhol, Edvard Munch, and Johannes Vermeer. It is more refreshing than a crash course in art history.
Let’s be real, Coca-Cola has always been a marketing powerhouse. Remember those iconic campaigns like “I’d Like to Buy the World a Coke” or “Holidays are Coming“? They’ve been nailing it for decades!
I mean, when you’ve got people drinking 2 billion servings of your product every single day, you are probably doing something right. To me, Coca-Cola is the Yoda of marketing. It is always finding new ways to spark creativity. They even revamped their typeface after 130 years! The new font, TCCC Unity, is inspired by American modernism and looks slick as hell.
B2B marketers can learn a thing or two from Coca-Cola’s playbook. Sure, the strategies are different, but at the end of the day, it’s all about making people happy. And those same B2B buyers are consumers in the evening, so they have come to expect more from their B2B suppliers than what they are getting today. Coca-Cola’s campaigns always show how their drink can turn a regular moment into something special, and that’s a lesson every marketer needs to learn. Also the B2B ones.
So, the next time you’re feeling stuck in a creative pothole, just think of that art student in the Coke ad. Grab a chilled bottle of coke and let your imagination run wild. Do NOT use ChatGPT, else you will end up in the AI monoculture hell (read my previous article about this)
Well, that’s a wrap for today. Tomorrow, I’ll have a fresh episode of TechTonic Shifts for you. If you enjoy my writing and want to support my work, feel free to buy me a coffee ♨️
Think a friend would enjoy this too? Share the newsletter and let them join the conversation. LinkedIn appreciates your likes by making my articles available to more readers.
Leave a Reply