As Bill Gates once said, “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life”.
And that’s exactly what AI is doing in the world of digital marketing.
When I ran my own digital marketing agency a long time a go, we did not have AI to help me… projects typically involved a lot of manual labor. We used tools though, but they were disparate, not connected.
It cost us a lot of work.
But now?
Oh boy, things have changed!
A few weeks ago, I wrote about the rise of the full AI based digital marketing agencies, and a beautiful company called brAIve, that only uses AI tools, from lead generation to customer retention (thank you Josh Shaner for helping me out with the tools).
And I got curious, and started asking what tools brAIve was using….
In this article, I want to dive deeper into some of the AI-enabled digital marketing tools that are making waves in the industry. Because let’s face it, there are a lot of questions surrounding AI.
Does it work? Can I control it? Is it good for the environment?
But one thing is certain.
When used properly, AI makes our lives and work easier and faster. You can get more done in less time. And lead generation?
That’s one area where AI is really shining.
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Let’s take a look at some of these AI tools and see if there’s something that can make our MarCom work easier.
All the links are affiliate-free. I am not getting paid for writing.
First up, there is FillOut
This AI-powered form builder platform is a game-changer.
It can generate forms from descriptions or imported questions, convert PDFs into digital forms, and even create (unbiased) survey questions. Plus, it connects with tools and databases like Notion, Salesforce, HubSpot, and Airtable.
Voila… 10 seconds work:
Next on the list is Seamless.ai
Seamless.ai‘s platform is all about sales intelligence and lead generation.
It hands you verified contact information for B2B prospects and uses AI to crawl the web and validate contact data in real-time.
Some users have reported issues with data accuracy, but overall, it’s a solid tool for streamlining the sales prospecting process.
Now, let’s talk about AmpleMarket
AmpleMarket is powered by GPT-4 and generates hyper-personalized cold emails and LinkedIn messages, in just seconds. Really.
Can you imagine how much time that saves?
I have started using it to connect with my LinkedIn network, to promote a few articles, just to see if it works. I used Zapier to connect with Airtable (a sort of online Excel service, but more), Linkedin, my article store, etc.
It also uses AI to search and filter through a vast database of business profiles and companies.
And the analytics?
They can provide you with insights into sales performance across multiple channels and I’ve even seen some visual heatmaps to understand my prospect behavior.
Aomni AI
If you need tailored, account-specific insights, Aomni AI is a cool tool.
It automatically aggregates relevant information from across the internet into dynamic reports. That is brilliant for your sales people to help them understand what matters to their prospects. It’s trained on the user’s sales knowledge base and identifies unique value propositions for each prospect.
Ok. Mind. Blown.
Istantly AI
When you are focused on cold email outreach, then Instantly.ai is worth checking out.
It automates the process of sending cold emails and has features like unlimited email accounts, automated follow-ups, and personalized messaging. Plus, it has a kinda nifty lead finder tool and uses a network of verified email accounts for warmup and sending.
And before I forget, let’s talk about LemList.
LemList is all about AI-powered personalization and automation.
It is purposely built to help you make highly personalized multichannel campaigns, that are based on the user’s “value proposition”, and recipient’s information.
And with access to an AI-powered B2B database of over 450 million contacts, you’ll never run out of leads.
That doesn’t come for free though.
Luna AI
Luna.ai (not to be mistaken with the Luma AI video generation tool), is another AI-powered sales prospecting and engagement platform.
It generates highly personalized emails by using your data from different sources, including your leads’ websites and LinkedIn profiles.
And they offer a multichannel engagement across email, LinkedIn, and cold calling.. This way you’ll be able to reach your prospects wherever they are.
Outplay AI
Last but not least, we have Outplay.ai.
This platform uses conversational intelligence to analyze sales conversations. After it has analyzed your chats or emails, it provides you insights into effective sales approaches. It also uses AI for lead scoring and prioritization. And it of has some integrations here and there with CRM systems for synschronization.
I personally have not been able to use this tool myself, cause I am not in the business of selling stuff to a “pipeline” full of customers. If anyone has, let me know.
As Elon Musk, a.k.a. Baron Harkonnen said:
“AI could help solve some of the most complex problems we face today, from healthcare to environmental sustainability, and pipeline management“.
Ok, he didn’t mention the pipeline thing in his quote to be honest, but I’m sure he would be fine with it.
And that’s what these AI-powered tools are doing – they’re giving sales and marketing professionals the power to reach out and connect with prospects in a more personalized and effective way.
I hope you found something useful here. And if you do end up trying one of these tools, let me know!
Tell me more about your experience in the comments!
Well, that’s a wrap for today. Tomorrow, I’ll have a fresh episode of TechTonic Shifts for you. If you enjoy my writing and want to support my work, feel free to buy me a coffee ♨️
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